Nine months after the publication of AFNOR Spec 2308, during the 2024 Cannes Film Festival, film, audiovisual and advertising professionals are adopting best practices for more responsible filming. This was the objective of our sponsors, the French Ministry of Culture and the Centre national du cinéma et de l'image animée.

Supported by the French Ministry of Culture and the Centre national du cinéma et de l’image animée (CNC), it is the fruit of a collective effort involving 130 professionals, including film, audiovisual and advertising production organizations representing employers and employees, and two historical experts on these issues, Ecoprod and Flying Secoya.

The AFNOR Spec standard offers production companies concrete actions for deploying a film, audiovisual or advertising project that takes into account the three major aspects of CSR: environmental, social and economic issues. All this, from the filming preparation phase through to post-production. The document is pided into seven chapters: governance, energy and mobility, responsible purchasing, food and waste management, digital sobriety, biopersity and animal welfare, inclusion, parity and quality of life at work, training and awareness-raising. A shoot featuring animals, for example, will be particularly interested in chapter 6; another for a gastronomic program will be interested in chapter 4. The guidelines propose three progressive levels of commitment:

· Level 1: Production commits to a responsible approach to its project;

· Level 2: Reinforces responsibility for the project;

· Level 3: the production company implements a responsible approach to all its projects.

The use of AFNOR Spec is notably in line with the transformation of practices promoted by the CNC’s “Plan Action!”, a framework program for ecological and energy transition in the cinema, audiovisual and moving image sectors. Published in May 2024, this first national standardization document is available to production professionals, who can take it up voluntarily.