Recently, SAMR issued four national standards in the exhibition services sector, including the newly developed GB/T 45704-2025, Guidelines for online exhibition services, and three revised standards.

GB/T 45704-2025 addresses the emerging online exhibition models. It provides guidelines for the whole exhibition process, and clarifies the requirements for service providers’ capabilities, to promote the healthy development of this evolving industry.

GB/T 30521-2025, Statistical rules for trade exhibition, and GB/T 31082-2025, Specification for exhibition data auditing, refine the statistical criteria, data sources and review methods for exhibitions. The two standards add 15 new statistical indicators such as utilization rate of exhibition venues and green exhibition area, and revise 8 existing indicators including the number of exhibition groups and visitors. Together, they offer a more comprehensive and accurate picture of China’s exhibition economy.

GB/T 33490-2025, Basic requirements for exhibition construction service, enhances the technical requirements and service criteria for the construction process of exhibition booths, and adds requirements concerning environmental protection and sustainable development. It is of great significance for improving the quality and safety of exhibition projects.

To date, China has issued and implemented 20 national standards in the exhibition industry, forming a complete standards system covering the entire exhibition industry chain, ranging from event organization, venue operation to support services. These standards have been widely applied in major exhibitions such as the China International Import Expo and the China Import and Export Fair, supporting the industry’s green, digital, international, and brand-oriented development.